The Spam Act 2003 checklist every Australian sender should run

Most teams sending bulk email in Australia know the Spam Act exists. Far fewer can tell you what it requires line by line. Here's the practical version.

Consent is the foundation

The Act recognises two kinds of consent: express and inferred. Express consent is someone actively opting in. Inferred consent comes from an existing relationship — but it's narrower than people assume, and it doesn't last forever.

Every message must identify you

Your messages have to make clear who is sending them and how to contact you. This isn't a footer afterthought; it's a legal requirement.

The unsubscribe rule that catches people out

Every commercial message needs a functional unsubscribe, and you have five business days to action it. FlipSend handles this automatically — one-click unsubscribe headers on every send, with the address permanently suppressed.

Compliance isn't a feature you switch on. It should be the way the platform works by default.

That's the principle FlipSend is built on.